Make friends with your subscribers

Make your subscribers your friends by keeping them happy. Provide them with a great experience. You need to be friends because these people are your customers. You want them to feel comfortable with you and able to believe in you. Being their friend is the best way to do this. Write your newsletter in a friendly and approachable manner and you will make some friends.


Make your link clear
Make your link prominent
Promote on your home page
Offer back subscriptions as samples
Put subscribe links in emails
Put link on sales and product pages
Maximize your opt-in page
Use testimonials
Install confidence
Make it valuable
Offer incentives
Be trustworthy
Let them know what they will get
Have a privacy policy
Explain opt-in process
Make the opt-in form easy to use
Keep everything simple
Ask for only what you need
Use email validation
Have a confirmation or other security check
Give format options
Give options to customize
Have a way for them to opt out
Have good content
Use good forms and tools
Keep good records
Don’t misuse records and information
Be honest
Be genuine
Make friends with your subscribers